what are backlinks?
Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks :-)
Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines.
Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t.
Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines.
Traffic from external backlinks are counted as referral traffic in Google analytics.
How backlinks are used to be? (Let’s go to the past)
Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results.
Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks.
In the past, backlink metric was basically manipulative and anyone can rank first in search engine results. And count of backlinks played a greater role.
What are backlinks now? (Moving to the present)
In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page.
Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past.
Backlink quality is considered as the most important metric now than the count of backlinks.
Here are some best practices of backlinks in this era.
Domain authority and page authority are two metrics that are used to measure the authority or the dominance of your website.
The page authority - that is calculated considering a number of factors (more than 40) , is the authority of the page compared to the other pages of similar kind, struggling for the same or related keywords. The page authority can be anything between 0 to 100. The higher the page authority, the higher the value of the page.
Domain authority - The domain authority is almost like page authority at a different level. The domain authority, is for entire domains and not a single page and that’s the only difference. The factors considered to calculate Page authorityas well as domain authority are just the same.
To increase Domain Authority (DA) & Page Authority (PA) Score, you just need links from Websites with DA & PA Score more than of your Websites’ DA & PA Score.
How To Build Backlinks To Your Website?
Gain Natural Links
Ask To Fix Broken Links
Offer Something For Free
You can also read the answers written for the below Question on Quora, it’s really helpful to build quality links for your Website:
“Foundational” backlinks improve your site’s TrustRank.
The more “trustworthy” your site is, the better you will perform in the search engines.
The Foundational backlinks will create a layer of trust around your site. That’s because you will be using nothing but unoptimized, branded backlinks on authority sites.
We use this exact approach with every client we take on and it works extremely well.
You should only use naked link or branded anchors for foundational backlinks.
The first thing you need to do is secure all your social media properties.
At the very minimum, your business should have:
You don’t have to actively market on these platforms, but it certainly wouldn’t hurt.
For example, for Gotch SEO, my social media manager decided that Facebook was our best social media platform based on referral traffic and engagement.
That’s why we are “all-in” on Facebook and not as active on the other platforms.
Choose what platforms work best for your business.
At the minimum, populate these accounts and share some content, so that you at least have a base.
This is where the problem is, you're still saying “PR” but it stopped existing even before Google made it known to webmasters.
Forget about Page Rank, I no longer believe in it. This is what works and will always work.
If you really want to raise your rankings, you should be developing relationships with the top bloggers in your niche (and related niches). This makes getting backlinks from them easy. It makes earning social shares easy. It also makes their readers know about you even if they don't promote you.
You know what? From today henceforth, start commenting on those top blogs in your niche. Start sharing their content on GOOGLE PLUS, Facebook and TWITTER. Start helping them.
As you do this hard and HARD, as if by a sort of magic, people will start talking about you. People will begin linking to you. Now this time, if you ask those top bloggers for a guest contribution, they'll jump on it.
You know the end result of these things?
More direct visitors!
More social shares!
This raises your rankings. Now, go to work on this.
Respond to questions on Quora
Quora is filled with people looking for help. All you have to do is search for keywords related to your industry, and you’ll see hundreds, if not thousands, of questions.
While most directories are pretty much worthless, there are some diamonds in the rough.
Niche-targeted directories offer both a relevant and DoFollow link.
Geo-targeted directories are a must-have link source for local businesses.
get a backlink from wiki
Not only is a (genuine) backlink from Wikipedia loved by Google, it will also drive highly relevant traffic to your website. Plus, once you have a link on a Wikipedia page, other websites will often reference you as well, generating you more backlinks organically over time.
So how do you do it?
If a link is broken on Wikipedia, it is broken for all of the sites that link to it as well - so from one broken link you can potentially find thousands of backlink opportunities
get a backlink from edu & gov
Backlinks from websites that end with .edu or .gov are among the best and most rare resources that you can tap into for search engine optimization (SEO).
These are education and government websites, and they are pure gold for SEO. From my experience, these methods for connecting to .edu and .
The 4 best methods for getting .edu and .gov backlinks
1. Comment on blogs.
If you find a government agency or a school that has a blog, use it! Make intelligent comments on the posts and provide input appropriate to the blog. Do not backlink to your website, however, because Google might recognize it as spam. Commenting to start conversations about topics relevant to your site will help you to boost your site in Google’s rankings.
2. Join a resource page.
3. Make a scholarship.
4. Use students.
Don’t go to a top blog and write a “me too” comment or something general/useless.
This doesn’t build relationships.
You have to contribute to the blog in a meaningful way.
You have to give VALUE.
This doesn’t mean you need to write a five paragraph essay.
In fact, I advise against that.
Focus on one point and leave a concise, well-thought out comment.
Social Bookmarking is one of the easiest way to get quality backlinks to your site.
You need to follow these points while getting backlinnks from these bookmarkeing sites:
Participating on industry forums is an excellent way to build brand recognition.
And if you do it right, you will drive some relevant referral traffic to your website.
As hard as it is to produce quality content, there is no better way to drive high authority backlinks to a website.
There are only three things you have to do with a content-driven approach:
Guest posts are effective in two ways. First, if you contribute lots of value, it will build your authority in the space. Second, your guest post can send relevant referral traffic to your website.
You already know about the White Hat Alternative to PBNs, but I explain it here as well.
Instead of buying an expired domain and rebuilding it, you are going to:
If the expired domain is relevant, you can ask the linker to replace the dead link with your site.
NOTE: if you take the grey hat route, you are increasing the likelihood of getting a penalty.
Creating web 2.0s on sites like Tumblr, Weebly, and WordPress.com is an old grey hat strategy that still works. Just be careful because it can land you a penalty. I have gotten manual actions removed from clients because of web 2.0 backlinks.
To actually earn backlinks, you must focus on giving tremendous value through content.
There is no shortcut.
There is no quick fix.
You just need to think about how you can help your users.
Then, create content that actually helps them.
Be user-centric and the backlinks and social shares will compound over time.
Link building is a massive topic, but this should give you the foundation you need to be successful.
These are all real links, and are entirely legitimate and approved for optimization by Google.
We recommend creating profiles for key employees and founders. Be sure to add custom links with anchor text (“anchor text” is the actual words that comprise the link. You want these to be search terms for which you want to be found, not your name or company name. This anchor text helps Google determine whatother sites think your site is about) . Your profile link on Google Profiles will be devoid of a no – follow and you can add much additional information along with the link including videos and photos. These profiles are especially important now that Google Plus has launched.
Create a local business listing for all of your offices. Use target keywords in the profile and description fields. This is a great source that is devoid of no – follows and has high visibility in the search results. A Powerful, easy, and effective place to build backlinks.
Build a company profile, as well as individual profiles for key employees and founders. Select “Other” when setting your first web site link to create custom anchor text. Also take advantage of the two additional links available, but no custom anchor text is allowed.
Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. Plus, you can submit articles you want to promote, and links to those articles are followed by search engines.
Even if you’re not a check-in maniac, you should set up Foursquare profiles, as the link you associate with your account is followed.
An article submission site in the Digg vein. Very active with highly engaged users. The links you submit will be devoid of the no – follow attribute .
Create as many Squidoo “lenses” as you like, about any topic. A lens typically consists of a blog post-esque article, with links to other recommended sources.
An article discovery site that’s exceedingly busy and popular. Drives significant eyeballs all around the Web. Submitted links are followed.
Even if you don’t know a burger from a baba ganoush, create a profile on Yelp. The link in your profile is followed. Links in comments, however, are no-follow.
This local business portal allows you to create a profile for your business and is devoid of the no – follow attribute. Use target keywords in the profile and description fields, and anchor text if possible.
Create a custom YouTube channel for your company . While comments and any links you include in your description will have the rel=”nofollow” attribute, YouTube gives you a link in your profile that is devoid of no – follow.
Article submission is becoming a bit dated in terms of Google optimization and building backlinks. Large content repositories like this and Hubpages (below) may have been devalued somewhat in Google’s most recent “Panda” overhaul of its algorithm. But you can use this site to recycle blog posts that you have published elsewhere, and pick up an additional link.
Write articles on topics of your choosing, with custom links and anchor text . Significant link potential here. Devalued a bit in Google’s new Panda update.
Also in the Digg and Reddit category. You get a link in your profile , and you can submit news stories and articles. All article links are followed.
For an SEO consultant to perform properly, he must have SEO tools at his arsenal. This tools allow him to do his job efficiently and get the best insights that will let him decide what next best step to take in the campaign.
The SEO industry is a rich source of SEO tools free that many professionals can take advantage of.
ome tools are good at detecting on-page SEO problems while others are better at identifying technical problems. Once your SEO consultant has determined these problems, it is now time to do some tweaks. Whether it’s keyword stuffing, SEO web hosting, or a slow loading website, there is sure to be another tool that will help your SEO consultant do his job.
When working with an SEO consultant, he should have at least some of these SEO tools free at his arsenal:
Free analytics tools like Google Analytics and Open Web Analytics lets your SEO consultant have a look at your site’s performance whether it’s how a user behaves on your site or what keywords your visitors uses before arriving at your site.
These tools give your SEO consultant insight on what the most used keywords are and how competitive they are. Some of the best free keyword research tools are Google AdWords Keyword Planner, Ahrefs Keyword Explorer, and WordStream Keyword Tool.
These tools let your SEO consultant analyze your link profile as well as help you locate sites that would be a great source to get links from. You can identify which sites are secure (https seo) and which ones aren’t. You also get a look at how well your competitors are doing and try to get links based on their backlink profile. Some reliable link analysis tools include Google Webmaster Central, Link Suggest Tool, and Xenu Link Sleuth and SEO hero.
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