Search Engine Optimisation or SEO, is the term given to the process of making improvement (or optimisations) to your website in order to get it to rank well in Google and other search engines.
With search engine optimization different techniques are used that ensure that you attract more visitors to your website. The higher score in the "normal" Google search results (also known as organic search results or the top half results) is one of the techniques that can be used.
The higher you are in the search engine results, the more interested people click through to your website. Search engine optimization gives you a huge boost of extra visitors so you will also sell more via your website.
More and more people are looking for suitable websites (and information) via search engines. When your website is high in the search results of the search engine, it is more likely that interested people will find your website and click through to your site instead of to the competitor.
Do you also want to score high in the search engines? Then let us make a free search engine optimization scan of your website. We then determine on which factors your website can be improved to come higher in Google.
How does the search engine work?
To understand SEO you need to understand the train of thought or the mission of the search engine. On what basis does the search engine (read Google) base the ranking of a website on a specific search term?
Mission of the search engine
The search engine tries to offer the best possible results for the relevant keyword.
It's all about the viewfinder.
What are the tasks of the search engine;
What does search engine optimization deliver you?
Search engine optimization is an online marketing tool that will lead to more interested visitors on your website. More potential customers will therefore find your website. Search engine optimization will ensure a long-term result in the search engines. This is in contrast to search engine advertising, which only works in the short term. Search engine optimization works for a long time that, among other things, the technology, structure and content of the website is search engine friendly.
With search engine optimization you reach:
Things You Can Do Right Now to Help Your SEO
In the wise words of Jimmy Dugan, “If it wasn’t hard, everybody would do it.” The world of digital marketing, specifically SEO, is no different. The experts at Snap can verify that SEO does not happen overnight, and there is no one magic formula to raise your search presence. Every website is different and requires a unique formula to rise to the top of page one. (Side note: If your website isn’t different, that is to say it’s an exact duplicate of another, you’ve got a much bigger problem on your hands.) It takes time to implement improvements, and it takes even more time for the search engines to give you credit for them. It’s a marathon, not a sprint.
But that’s not what you clicked on this post to hear. You want to know what you can do right now to help your business. You’ve heeded our warning, and with all being said and done, there’s a good chance that there are some things you can do right now to instantly boost your overall ranking potential.
1. INSTALL GOOGLE ANALYTICS AND WEBMASTER TOOLS
If you’re already familiar with digital marketing, this step may sound like a no-brainer. Don’t skip ahead quite too fast, because you could be missing out on major opportunity, even if you already have these tools installed. The real question is: Are you using these insights to their full potential?
Tracking and Analytics are the gateway to all SEO strategy. No valuable changes can be implemented without a thorough understanding of how users are interacting with your website. Make educated recommendations based on how your visitors are behaving. What pages are they landing on, and are these pages the most appropriate for which keywords are driving users to your site? Do you have demographic and benchmark reporting enabled to understand how your website fares in comparison with the industry average? Are you tracking conversions (you better be) and what channels are those converting users attributed to? Quantification and attribution are two of our favorite words at Snap, and without Analytics, we can’t do much of either.
2. USE YOUR NETWORK
Backlinks are one of the most valuable and overlooked aspects of an SEO strategy, more so than any other ranking factor. Before you go haywire purchasing links to your site, know that it’s all about quality over quantity. The purpose of a backlink is to indicate to search engines that a trustworthy website believes your website is trustworthy, too. It’s arguably the single most powerful indicator a search engine has to know that they can trust you. There are plenty of free tools, like OpenLinkProfiler and Open Site Explorer, you can use to determine the number and quality of a website’s backlinks. Aim for a high MozRank and a high Domain Authority.
Now for the tricky part. How do you get these valuable sites to link to yours? Some quality backlinks can be purchased, but this can be risky and should be monitored closely. Chances are you’ve got plenty of high-quality free backlink potential right in your own backyard. Many of our clients don’t realize that the most valuable assets for their website are the ones they already have. Reach out to industry partners for guest posting opportunities and backlinks to each other’s businesses.
3. KEYWORD INTEGRATION
Formerly known as “buzzwords,” keywords are one SEO tactic that have been around since its conception. What is evolving, however, is how keywords are used. Rather than stuffing a single term into your content as regularly as you can, keywords should integrate naturally into your site’s content and provide value to whoever is looking at them.
Spot-check technical markup to confirm that keywords are properly utilized and your titles are compelling users to visit your website. These include:
And, for the love of God, don’t use meta keywords. They’re a trap.
4. INTERNAL LINKING
Have you ever created a service page and wondered why no one is actually landing on it? Internal linking is how search engines know which of your pages should be grouped together. Pages with more links directing to them are deemed more valuable. Link from landing pages to your most important service, category or product pages to improve their relevance on your website.
تم تأسيس موقع القرآن الكريم بالرسم العثماني و موقع الحمد لله كبادرة متواضعة بهدف خدمة الكتاب العزيز و السنة المطهرة و الاهتمام بطلاب العلم و تيسير العلوم الشرعية على منهاج الكتاب و السنة , وإننا سعيدون بدعمكم لنا و نقدّر حرصكم على استمرارنا و نسأل الله تعالى أن يتقبل منا و يجعل أعمالنا خالصة لوجهه الكريم .
مجتمعنا القرآن الكريم