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seo

Search Engine Optimisation or SEO, is the term given to the process of making improvement (or optimisations) to your website in order to get it to rank well in Google and other search engines.

With search engine optimization different techniques are used that ensure that you attract more visitors to your website. The higher score in the "normal" Google search results (also known as organic search results or the top half results) is one of the techniques that can be used.

The higher you are in the search engine results, the more interested people click through to your website. Search engine optimization gives you a huge boost of extra visitors so you will also sell more via your website.

More and more people are looking for suitable websites (and information) via search engines. When your website is high in the search results of the search engine, it is more likely that interested people will find your website and click through to your site instead of to the competitor.

Do you also want to score high in the search engines? Then let us make a free search engine optimization scan of your website. We then determine on which factors your website can be improved to come higher in Google.

How does the search engine work?

To understand SEO you need to understand the train of thought or the mission of the search engine. On what basis does the search engine (read Google) base the ranking of a website on a specific search term?

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Mission of the search engine

The search engine tries to offer the best possible results for the relevant keyword.

It's all about the viewfinder.

What are the tasks of the search engine;

  1. finding and reading (or indexing) all pages on the web
  2. linking the page to relevant search terms
  3. assessing the quality of the page
  4. offering the most qualitative pages per search

What does search engine optimization deliver you?

Search engine optimization is an online marketing tool that will lead to more interested visitors on your website. More potential customers will therefore find your website. Search engine optimization will ensure a long-term result in the search engines. This is in contrast to search engine advertising, which only works in the short term. Search engine optimization works for a long time that, among other things, the technology, structure and content of the website is search engine friendly.

With search engine optimization you reach:

  • More interested visitors on your website.
  • More conversion (requests, purchases, comments, etc.)
  • A prominent place in the normal search engine results.
  • Your organization, product or services receive more attention because you are high in the search engine results

 

Things You Can Do Right Now to Help Your SEO

In the wise words of Jimmy Dugan, “If it wasn’t hard, everybody would do it.” The world of digital marketing, specifically SEO, is no different. The experts at Snap can verify that SEO does not happen overnight, and there is no one magic formula to raise your search presence. Every website is different and requires a unique formula to rise to the top of page one. (Side note: If your website isn’t different, that is to say it’s an exact duplicate of another, you’ve got a much bigger problem on your hands.) It takes time to implement improvements, and it takes even more time for the search engines to give you credit for them. It’s a marathon, not a sprint.

But that’s not what you clicked on this post to hear. You want to know what you can do right now to help your business. You’ve heeded our warning, and with all being said and done, there’s a good chance that there are some things you can do right now to instantly boost your overall ranking potential.

1. INSTALL GOOGLE ANALYTICS AND WEBMASTER TOOLS

If you’re already familiar with digital marketing, this step may sound like a no-brainer. Don’t skip ahead quite too fast, because you could be missing out on major opportunity, even if you already have these tools installed. The real question is: Are you using these insights to their full potential?

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Tracking and Analytics are the gateway to all SEO strategy. No valuable changes can be implemented without a thorough understanding of how users are interacting with your website. Make educated recommendations based on how your visitors are behaving. What pages are they landing on, and are these pages the most appropriate for which keywords are driving users to your site? Do you have demographic and benchmark reporting enabled to understand how your website fares in comparison with the industry average? Are you tracking conversions (you better be) and what channels are those converting users attributed to? Quantification and attribution are two of our favorite words at Snap, and without Analytics, we can’t do much of either.

2. USE YOUR NETWORK

Backlinks are one of the most valuable and overlooked aspects of an SEO strategy, more so than any other ranking factor. Before you go haywire purchasing links to your site, know that it’s all about quality over quantity. The purpose of a backlink is to indicate to search engines that a trustworthy website believes your website is trustworthy, too. It’s arguably the single most powerful indicator a search engine has to know that they can trust you. There are plenty of free tools, like OpenLinkProfiler and Open Site Explorer, you can use to determine the number and quality of a website’s backlinks. Aim for a high MozRank and a high Domain Authority.

Now for the tricky part. How do you get these valuable sites to link to yours? Some quality backlinks can be purchased, but this can be risky and should be monitored closely. Chances are you’ve got plenty of high-quality free backlink potential right in your own backyard. Many of our clients don’t realize that the most valuable assets for their website are the ones they already have. Reach out to industry partners for guest posting opportunities and backlinks to each other’s businesses.

3. KEYWORD INTEGRATION

Formerly known as “buzzwords,” keywords are one SEO tactic that have been around since its conception. What is evolving, however, is how keywords are used. Rather than stuffing a single term into your content as regularly as you can, keywords should integrate naturally into your site’s content and provide value to whoever is looking at them.

Spot-check technical markup to confirm that keywords are properly utilized and your titles are compelling users to visit your website. These include:

  • page titles
  • meta descriptions
  • image alt text
  • heading tags

And, for the love of God, don’t use meta keywords. They’re a trap.

4. INTERNAL LINKING

Have you ever created a service page and wondered why no one is actually landing on it? Internal linking is how search engines know which of your pages should be grouped together. Pages with more links directing to them are deemed more valuable. Link from landing pages to your most important service, category or product pages to improve their relevance on your website.

 

 

  • ammar
    ammar

    If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website, which consists of the following:

    • Unique text content
    • Internal link architecture
    • Bot accessibility
    • Sitemaps
    • URL structure
    • Server response codes

    Don’t be intimidated by these tech-sounding terms. If you contact a website developer, within two to three hours, he or she should be able to do an audit of your site to make sure the foundation is solid.

     

    1. On-page optimization
    2. Off-page optimization

    On-page optimization :

    On-page SEO is ready optimizing the every web page in your website to increase traffic and improve search engine ranking. On-page SEO takes all aspect of the web page into account. When the individual aspects are put together, they become an unstop pable pressure that enhances rankings.

    Now, let’s not confuse on-page SEO-optimization with onsite SEO-optimization.

    • Onsite SEO refers to the optimization of the entire website such things as sitemapping and setting permalink systems.
    • On-page SEO optimizes content for a target keyword within a single blog post. This includes using proper headings, proper keyword placement, making sure content quality, and listening  to many different factors.

    Off-page optimization :

    Offsite SEO focuses on the activities you can do outside your website that are instrumental in attracting visitors and growing your site’s online presence.

    like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.

    The success of websites and blogs today largely depend on their SEO strategies. Onsite and Offsite SEO practices help in boosting the visibility and ranking of your website. Onsite SEO practice might be an simpler technique for you but for Offsite SEO an Seo hero is your best bet at reaching great results.

    here are the latest search engine ranking factors:

    1.  CONTENT : Overall Content Relevance Content Relevance Central Area Keyword in Title Keyword in Description Keyword in H1
    2. USER SIGNALS : CTR 0,46 Time on Site 0,11 Bounce Rate
    3. TECHNICAL : HTTPS File Size 0,00 0,00 Presence of H2 Site Speed 0,00 -0,03 Presence of H1 URL Length
    4. USER EXPERIENCE :  Font Size (Central Area)  - Number of Images - Interactive Elements - Number of Internal Links - Video Integration 
    5. SOCIAL SIGNALS  :  Facebook total Pinterest Tweets Google +1 
    6. BACKLINKS : Number of Backlinks - Number of Do-Follow-Backlinks - Number of No-Follow-Backlinks - Number of .edu-Backlinks

    In particular, the golden rule still applies:

    • Content is king.

    One thing which I would recommend you begin doing is adding in videos to your blog posts. Videos will not only increase the amount of media on your posts (which will engage users), it will also make your posts that much more informative and content-rich.

    Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.

    On-Page Optimization Techniques For Better Ranking 

    Before I share a few precise tricks, here are a few non-technical things that you can incorporate today:

    1. Improve user experience.
      • Make sure your website is responsive 
    2. Ensure that readers coming from search engines spend a lot of time on your site. If they hit the back button quickly, your ranking will drop quickly too.
      • Make sure your site is retaining  a standard of professionalism.
      • Use proper copywriting techniques to make people stick around.
    3. Create good content.
      • Try using benefit-driven sub-headings to be more engaging.
      • Seek feedback and improve.

     key On-Page Optimization 

    1. Title :

    This is the most important on-page SEO factor. The reason for this is because the more attractive and optimized your title is, the more people will click. And in general, the more clicks your post gets, the higher it will rank.

    You need to try and use the focused key-word or word closer to the start of name (H1) tag , but if that’s not possible, make sure it’s at least somewhere in the title.

    You should also not repeat the same keyword more than once in the title tag because you think it will help the article rank higher. It won’t. It could actually hurt your ranking. Don’t do it.

    And keep the title length to under 65 ( sixty five ) characters.

    2. Use SEO-Friendly URLs

    Google has stated that the first 3-5 words in a URL are given more weight. And our ranking factors study found that short URLs may have an edge in the search results.

    and avoid using special characters, symbols, brackets, commas, and so on. in the real URL.

    So I recommend making your URLs short and sweet.

    Example of a good permalink:

    And always include your target keyword in your URL.

    3. Heading Tags :

    You should use heading tags to highlight various headings, sub-headings, and important points.

    In WordPress, the title tag is set at H1. You don’t really want to apply any more H1 tags anywhere in the article. One is enough. For section breaks, stick to H2 and H3 tags.

    Also, don’t use too many H2 or H3 tags as Google’s algorithms won’t like that.

    4. Keyword Density :

    You should keep the keyword density around 1.5% percent with a mix of LSI keywords.

    Use your main keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.

    5. Meta Tags :

    You should add a unique and relevant meta description with each blog post.

    Again, you should use your use targeted keyword in the meta description, but don’t keyword spam your description. While search engines pick up on keywords, it’s also important for users to click on the post. You need to write user-friendly meta descriptions that make sense and are related to your post.

    6. Images :

    Image optimization does help a lot in driving traffic from image searches.

    Keywords in the “image title” and the “alt text” help to make your blog post more focused and targeted.

    But more important than that:

    Images create engagement.

    And the more engaged a user is, the more likely they’ll stick around, thus increasing your overall rank.

    But there’s one very important point to note. Large images will slow down your site, and having a slow loading site will decrease your Google rank. So it’s very important to:

    • Compress images.
    • Use a caching plugin.
    • Use a CDN.

    7. Post Long Content : 

    Blog posts that don’t have a lot of words typically don’t perform well on search engines. That’s because they’re usually seen as being “less informative”.

    Ofcourse there are exceptions, but for a general information-based blog, creating posts with at least 500 words is pretty standard.  

    It’s always better to be well-researched and overly informative than it is to not provide enough information. This is especially true if you’re targeting highly competitive keywords.

    8. Internal Linking

    Place links to related posts from your blog inside of your blog posts.

    Interlinking of blog posts will help your blog readers spend more time on your blog, and it will also help pass page rank to other pages of your site.

    When interlinking, try to use a keyword as the anchor text, but be very careful not to overdo it.

    Internal links that are relevant to the original post show search engines that you are providing extra information beyond what is being displayed in the content.

    But make sure your interlinking is relevant and necessary.

     

    On-Page SEO Checklist:

    Here is a checklist you can use to make sure you are doing everything possible to rank higher in search engines.

    Keyword placement:

    • Keyword in title.
    • Keyword in permalink.
    • Keyword in first paragraph.
    • Keyword in image alt tag.
    • Use LSI keywords in body (use SEOPressor plugin to find related keywords).
    • Use LSI keyword in H2 or H3.
    • Shoot for around a 1.5% keyword density.

    Other things:

    • Remove all stop words from permalink.
    • Add multimedia (video, slides, infographics).
    • Minimum 500 words.
    • Optimize images before uploading (compress and resize).
    • Optimize page load speed.
    • Create a meta title less than 65 characters.
    • Create a meta description less than 320 characters. (This is a new meta description limit for 2018)
    • Internal links to related articles.
    • Outbound links to relevant high-quality sites.

    Other things not mentioned here:

    • Make sure to add an image for Facebook, Twitter, etc.
    • Make sure to have social sharing buttons either at the end or floating on the site of your post.
    • Have related posts after each post to lower down bounce rate.

    Things not to do:

    • Don’t put more than one H1 tag (your post title is H1).
    • Don’t repeat the same H2 and H3 tag. Read about heading tags for SEO.
    • Don’t stuff keywords.

    Things to focus on:

    • Use your keyword in the post title.
    • Use long tail keywords.
    • If writing in an evergreen niche, remove dates from the posts. (Use Date Exclusion SEO plugin.)
    • Content length: The longer the content, the better it probably is. But don’t try to needlessly increase the content length.
    • At the end of blog post, ask users to take action.

     

    You can’t trick a search engine. 

    The things that rank the highest are the things that are the most informative, the most engaging, and the most useful. So strive to create content that readers love, and search engines will love you too.

     

     

    How do I optimize SEO for my website?

     

    basic SEO optimization tips for a website:

    1. Duplicate pages
    2. Tags
    3. Sitemap - sitemap.xml
    4. Configuring the robots.txt file
    5. SEO texts
    6. Uniqueness of content
    7. Re-linking
    8. Microformats or microdata
    9. Usability and interface

    Below I will talk about each paragraph in more detail!

    If something is not clear, please write me, I will be happy to answer your questions!

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    1. Website site duplicates

    Sometimes, some CMS (website engines) create multiple versions of a single page of the site that are accessible by multiple URLs. Let's say the home page of your site can be accessed at:

    www.site.com and site.com

    www.site.com/index.phpwww.site.com/index.htmlwww.site.com/index.htm and www.site.com/main

    You can check it yourself, just add in the address line of the browser after the slash index.php or index.html. If the page opens at this address and does not produce a 404 error, then there are duplicates on your site that need to be fixed.

    To eliminate duplicates, you need to make 301 server redirects. This command makes it clear to the search engine that the pages from which the redirect is made have been moved to another address. Thus, we will glue the same pages of the site into one, which meets the requirements of Google and Yandex. You also need to check all the other pages. Basically, this page sorts and filters goods.

    2. Site Tags

    After the development of the semantic core of the site, it is necessary to optimize:

    • Meta Tags
    • Place tags H1-H6
    • Specify alt tags to images

    Since search engines have not yet learned to understand what is written in the image, in other words, they do not know what is behind the picture, picture or diagram, or maybe text, each image must be given a name - an alternative text that is specified in the Alt tag. This is necessary to attract additional traffic to the site when searching for site users by images. Maybe the person who went to the site when looking for a picture will turn out to be not quite the target customer, but you will get additional traffic, and with it good behavioral factors that Google and Yandex pay attention to.

    3. Sitemap - sitemap.xml

    If your site does not contain an automatically generated site map, then you urgently need to do it. The site map contains a list of all the addresses of the site pages that tell search engines what to index the robot.

    Usually it is available at: name-site/sitemap.xml

    Check right now, if it is on your website. If not, you can make a site map using the service:

    http://www.xml-sitemaps.com/

    Just follow the link above and read the instructions.

    After generating the site map, we need to add it to the root of the site directory. To do this, go to the FTP site and upload the sitemap.xml file, which we downloaded after generation. Next, add a site map to Google webmaster.

    For more information about the sitemap file, visit:

    http://support.google.com/webmas.

    4. The robots.txt file

    This search engine help file tells you which pages you do not need to index to search engines. For example, a page for feedback, printing, registration, shopping cart or search on the site. In general, this file is necessary to close those pages that do not carry useful and necessary information for the target client.

    To make a robots file, you need to create a file named robots and a txt extension.

    After we created the robots file and configured it correctly, we need to copy it to the site hosting to the root of the directory to the location where we copied sitemap.xml. And only then you can add it to Google webmaster.

    5. SEO copywriting

    In order to optimize your site, you also need to optimize the texts. SEO texts are necessary to ensure that your site is found by key queries, and as we know, there are a lot of them, and writing a separate article for each request is good, but it is very long and expensive. Therefore, in the SEO text you can put a few dozen search queries, but it’s not a fact that they will all work in the issuance of search engines. I'm sure that with the right approach to writing texts, more than half, or even 70% of search phrases will work. But ideally for each mid-frequency and high-frequency request there should be a separate article. Then getting into TOP 3 will be much more likely.

    6. Uniqueness of content

    With the internal optimization of the site before its promotion, it is necessary to check and make sure all the material on the site is unique. Google and Yandex search results show sites with unique text above other sites.

    If the uniqueness of your texts is below 80%, you need to rewrite the texts, and if the content is unique, then you need to work on writing new useful and understandable SEO optimized texts.

    7. Re-linking

    Re-linking is when there is a bunch of pages on the site with links. This set of links form a positive relation of search engines to the site.

    Page linking is divided into external and internal pages. External links are links to other sites. And internal linking are links that are placed from one page of the site to another. Both of these types are extremely important for optimizing the site for search engines. In order to have the correct re-linking on the site, you need to carefully read the types and types of re-linking schemes, and only then start working on internal optimization.

    8. Microdata and microformats

    Microformats are special "tags" in the code of the site page in HTML format. Microformats mark the page and help determine what information the page is carrying. For example, it could be a page with information about a person, an event, reviews or products.

    Full information about the layout of the pages of the site was given to us by Google, and we can get acquainted with it here:

    http://support.google.com/webmas.

    9. Usability and site interface

    Usability of the site is an important component that will help increase the behavioral factors and site conversions.

    In a nutshell, without the correct and simple structure of your website, there is no sense in promoting it. The site should be simple and understandable. One shot one kill. The simplicity and ease of use are what determines sales, registration and other conversions.

    Site Speed

    You can check the download speed of the site pages using the service from Google: https://developers.google.com/sp.

    The first thing you need to do to in order to increase the speed of the site load is to choose high-quality hosting. It is also necessary to optimize all images on the site, reduce their size or quality. You can also track all the requests of the site to databases, in order to remove unnecessary site calls, thereby reducing the load and increasing the speed of loading pages.

     

  • ammar
    ammar

    What is a keyword?

    A keyword is a specific word that someone types into a search engine to find a topic they are looking for.

    So for example: SEO would be considered a single keyword phrase and a search engine such as google would give a large and broad number of results on anything related to SEO that it felt was relevant to your search based on popular search queries for that term.

    It then ranks the results in order depending on what it feels you were most interested in and what would provide the best answer to your query.

    The value of using long tail keywords

    A long tail keyword would be something like: SEO tips for blogs which is a more specific search term and would bring back a lower number of searches in the search engines, but the search results it does bring back would most likely be closer to what the searcher actually looking for.

    This is great because it allows you to eliminate any traffic that wasn’t interested in your specific topic while also minimizing your competition since long tail keywords are used less frequently on other websites.

    The longer and more specific your keywords are the less people will search for them, but the more likely you are to rank well because not only is there less competition since there is a bigger chance most pages aren’t optimized for those long tail keywords.

    It is also great because your topic is much more specific than just SEO which a search engine could think means SEO systems, SEO tools, SEO for corporations, changes in SEO and so on, and show them all as relevant terms.

    The more specific you are the better your chances of being ranked well for those specific long tail keywords are.

    keyword difficulty

    Understanding how difficult a keyword is to rank well in search engines is the second step in finding the right keywords to target. When you find several keywords that fit the first three critical questions ask your self:

    How many people are searching for your keywords?

    What’s your level of competition?

    How many sites are targeting the same keywords as you?

    This is critical in finding out whether or not your keywords will rank well in the search engines.

    You may know exactly what people are searching for, have the best answers for them on your site, and know that those keywords are great money makers, but if no one can find you because your competition is too strong all of your SEO efforts could be wasted.

    Why are keywords important?

    Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get. If you own a golf shop, for example, you might want to rank for "new clubs" — but if you're not careful, you might end up attracting traffic that's interested in finding a new place to dance after dark.

     

    Keyword research is the practice of finding the terms that people enter into search engines so you can use them for web pages, content creation and marketing.

    What is the main purpose of using a keyword planner?

    The main purpose is how people are searching for pertiular information waht I am going to provide .

    How many people are search by the same key word in other word if you rank for the perticular key word how many peole will able to find you.

    In site by use of key word planner we choose the right keyword for our target market.

    How will I get a targeted keyword for SEO content?

    When you’re working on search engine optimization, targeted keyword lists are an important part of the overall plan. By creating targeted keyword lists, you’re creating content designed to rank for specific audiences, products and services. How do you find targeted keywords?

    A targeted keyword is one specifically chosen for its relevance to your products and services, has a high enough search volume to make it worth choosing and a low competition so you can rank well with it.

    The first thing you need to do is create a list of general keywords. Depending on your site, your general keyword list can be thousands of words long. You can get them by going through your site and picking keywords, or by using applications and programs that provide keyword variations you may not have thought about.

    You’ll have a large list, and you need to narrow it down. There are programs both free and paid that provide you with information on estimated search volume and competition. A high volume means it’s being searched frequently and vice versa. Competition is how many other websites are associated with that keyword. Unless you’re a powerhouse website, you’re going to want to find keywords somewhere in the middle.

    Once you narrowed down your list, you have a targeted keyword list. You now have to go through these keywords and choose what pages they would be best suited for. You’ll want to have one primary keyword for each page, this is usually the high value keyword. It should be ideally in the main H1 tags as well as in the beginning of the copy.

    You can also use long tail keywords throughout the copy to gain traction for those keywords. Targeted keywords are an absolute necessity for a functional SEO program.

     

    Creating and implementing targeted keywords can take hours. Do you have that kind of time? Contact us and let our first class SEO providers do all the work for you.

    Is keyword research about 50% of all your SEO campaign?

    I like to break up SEO into 4 components:

    • Keyword Research
    • On-Page Optimizations
    • Technical Optimizations
    • Off-page optimizations

    There are a lot of things that go into keyword research:

    1. Keyword brainstorming
    2. Reviewing current rank reports
    3. Reviewing traffic from current keyword targets vs new brainstormed keywords
    4. Reviewing competition for potential terms
    5. Reviewing what competitors are ranking for that I maybe hadn’t considered
    6. Distilling all of that to a top target list and then going through the list to find a good balance of intent (different stages of the funnel), search volume, and likelihood of ranking

    That said - there are also a lot of components to each of the other sections and although keyword research is one of four components, it still doesn’t even take up 25% of my time as compared to the other areas.

     

    It should also be noted that if the site is new or the strategy is changing, there is a lot of upfront work with keyword research. In those instances, kw research might take longer than it would on an ongoing/routine basis.

    How do I choose keywords?

    Hi there, well there is a difference between choosing "Keywords" and choosing "Keywords" that are easy to rank and at the same time friendly for your site and niche.

    There are Keywords with very high competition, which means that although many people are looking for these keywords, also many people try to rank with the same.

    For example, if you search on Google for the Keyword "Search Engines" you’ll find that there are thousands of results, which means a lot of competition, especially if your blog is starting.

    I recommended you to use "Long tail keywords" they are several words so it is easier to rank with them.

    For example:

    Keyword: dog food.

    Long tail Keyword: where to buy dog food?

    You’ll find that long tail keywords are more specific for a certain type of search, this will focus your audience on the people who are specifically looking for “where to buy dog food” and not on people who are looking for dog food recipes, different types dog food, etc…..

    Now having explained this, there are some platforms that can help you find "Long tail keywords".

    For example in my website “Haazar” I use "Google AdWords", this has a "Keyword planner" function there is a paid and a free mode and I must say that the free mode works pretty well on Keyword research, it has its limitations but It will help you get started.

     

    In addition to this tool I also use "KWfinder" personally is my favorite tool to search for long tail keywords, although it also has a free and paid function unlike AdWords the free function is completely great, presents a detailed report of each keyword .

    Given the unreliability of Google Keyword Planner data, which tool (free or paid) do you use personally to pull accurate keyword volume data?

     

    There are three major tools that I use for my keyword research. Well, I guess four.

    Each has a different strength that plays off the shortcomings of the other so using all four in tandem is going to give you the best results.

    Tool 1: SEMRush. this is s great tool for checking out how specific domains are performing for different keywords. You can also check the link profiles of domains with SEMRush and which keywords they are using as anchor text. A lot of great information there.

    Tool 2: As you are already using it you probably already know that Moz’s Keyword Explorer is a great tool for giving out different metrics for keywords. They provide search volume, difficulty, and opportunity not only for different keywords, but different semantic variations of those keywords. A well documented short coming, however, is that for the more long tail phrases Moz tends to pull up the “no data” for search volume a whole lot of the time.

    Tool 3: This is where some industry secrets can come in handy. Using the Wildcard can help you identify what Google suggest is showing users for different modified queries. We all know that users modify their queries for specificity, often encouraged to do so by Google suggest. So using the Wildcard can help you see what those modifications are. These long tail terms usually come up as no data in Moz, but you can’t trick the wildcard.

    Tool 4: Use Answer the Public to see what interrogative forms of your keywords users are typing into the search bar. ATP will give you the question forms of your keyword organized by search volume. Especially with the featured snippet and Google’s mobile-first algorithm being recently implemented, answering these questions as directly and accurately as possible is more important than ever.

    What advantages does SEMrush have over Google Keyword Planner?

     

    One is premium tool and the other is free. Both are great for beginners but if you want to get in-depth details and if you want to master keyword research, then yes, SEMrush is definitely for you.

    Honestly, I would recommend using both the tools. Ultimately, you can compare the lists from the two tools and see which terms and phrases are present on both lists.

    With data from multiple tools you will have a more realistic view of what we can accomplish if we improve rankings under certain topics and make sure your calls to action are clear and conversions are generated from those rankings.

    But since you asked about the advantages on SEMrush over Google Keyword Planner, here goes:

    1. The free SEMRush keyword research tool provides PPC and SEO information in one view, which can be useful for marketers running hybrid PPC/SEO programs.
    2. SEMRush surfaces up both the root domain and the specific URL that rank for your keyword term in the first 20 slots
    3. Related and phrase match terms, along with volume, are also served up in an individual keyword's report
    4. Keyword volume data comes from the Google Keyword API, making it one of the more trustworthy sources of keyword volume data

     

    How do you do your keyword research?

     

    Keyword Research Like a Pro:

    Everything we do as Marketers is based is some way around keywords. Some keywords can be targeted directly based on their intent and others can be incorporated into a broader category targeting multiple sets and subsets of keywords.

    1. Short Tail: Short tail keywords like “weight”, “tennis”, “bowling” have no meaning to them. What type of results is someone expecting when they type “tennis” into Google?, who knows, it’s not specific at all, so these can be ignored or as I stated above incorporated into a wider subset.
    2. Long Tail: Long tail keywords are the exact opposite of short tail keywords, usually around 5 words and very specific, something like “how do I improve my backhand tennis swing”. These are super specific but are usually low volume keywords, however these are definitely ones we will look into depending on their search volume and intent.
    3. Medium Tail: These in my opinion are the perfect middle ground between short and long tail keywords, something like “weight loss tips”, again very specific but this time accompanied by a large search volume and buyer intent.

    In conclusion we want to avoid short tail keywords as these are too generic and vague, that does not mean that we won’t target them and may even possibly rank for them sometime down the time. For example if you targeted “weight loss tips”, this also includes the short tail “weight”, so it is still possible to rank for these keywords but will obviously take much longer.

    Tire Kicker Keywords: These are obviously ones we want to steer well clear of and include “free”, “download”, “for free” etc.

    Positive Buyer Intent Keywords: buy, discount, deal, shipping, affordable, comparison, review etc. These can also be in the form of informational keywords such as “how to”, “best way to” etc.

    These are perfect keywords in both long tail and medium tail format. For example “XXX discount code” “cheap laptops”, “electric bike review” etc.

    As you may have ascertained the positive buyer intent keywords are highly competitive and finding low competition, medium tail keywords with high buyer intent in the holy grail.

    Putting it all together:

    In the old days, people would get a 500 word article written focusing on just 1 long tail keyword, say for instance “the best hunting knife for camping”, and would put this keyword in the META title and description, in the H1, H2 tags and also repeat it 10–15 times in the body of the article, basically “keyword stuffing”.

    Doing this now is a sure fire way to get 0 visitors and Google penalties via loosing whatever rank you had and also the possibility of having your website de-indexed.

    The New Age:

    Instead of targeting 1 long tail keyword per poor quality article, we make a list of all the long and medium tail keywords that can be grouped together, ie different combinations of the same words which all add up to both high buyer intent and search volume.

    We then write a mega/ultimate guide/article of 2000/3000+ words which is not keyword stuffed and aimed at real human consumption which will naturally contain all those long tail keywords that were previously targeted with a single poor quality article.

     

    How many keywords are recommended to use in meta for a good SEO?

     

    Depends on whether you want good SEO or Great SEO.

    Best practices would be 1 long-tail keyword (3–6 words long). If you have that you’re not going to be able add multiples without looking stuffed. And it would be pointless. Search engines aren’t looking for exact matches any longer.

    This long tail word should read naturally like someone might type it into a search.

    The most important function of your metas is their clickability in search engines.

    To do that the lengths must be right, 50–60 characters and 150–160 respectively so that nothing gets cut off.

    The title should be short but compelling. It needs to draw attention in search results. Some people get really basic with the title but you can be brief and attention grabbing at the same time when you know how to create clickable, linkable, shareable content.

    The description should connect with the searcher, enticing them to click by offering exactly what they’re looking for.

    Use analytics to optimize everything and get results.

    How do we improve the keyword position in SEO?

     

    To achieve the best results in SEO and improve your keyword positions you should do the following:

    • Improve page load speed of your website.
    • Find and fix all broken links.
    • Get rid of as many redirects at the website as possible.
    • Optimise web pages and images to lower your bounce rate.
    • Get good quality links from authority websites.
    • Never stop creating good and useful content.

    This will help you improve your relevant keyword positions each month. And always track your keyword rankings in order to know how it goes and correct your strategy accordingly. AntRanks may help you with that and also it tracks 100 competitors from search results and gets all their URLs. So you can spy on them and find out the ways they got ranked so well and try to get some ideas how to outperform them.

     

     

  • ammar
    ammar

    Google’s Webmaster tools are essential for any strong SEO effort. To understand their full potential, it’s helpful to think about what Google Webmaster Tools’ role is for webmasters: it helps you see your website as Google sees it. The toolset gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more. A site that’s active in Webmaster Tools has a better shot at being fully indexed and ranking well. There are also a number of deeper insights from Google Webmaster Tools can be turned into SEO tactical gold.

    Google Webmaster Tools Features You Should Be Using: Once your site is set up, it’s time to log in and get to know the interface. If you need an introductory tutorial, here’s a good overview. At its core, Google Webmaster Tools is all about metrics: what’s getting indexed, what’s getting linked, and what’s getting traffic.

    The google search console is a rich source of insights and the closest one can get to Google’s pulse.

    Typical tasks for SEOs include

    • Identifying your top performers
    • Track ranking of keywords and pages
    • Look for ranking chances
    • Find underperforming sites / queries
    • Find content ideas

    If you combine the search console data with data from Google Analytics and AdWords you can even get deeper insights into your rankings and user behaviour on your pages - also no more “not provided” :)

    Why do search engines offer webmaster tools?

    The logical and likely more accepted reasons search engines offer webmaster tools:
     

    1. Empowerment: Self-provisioning service allows webmasters to troubleshoot indexing issues (fewer support calls)
    2. Improve Search Quality: Improve the quality of search results by providing automated and manual suggestions, tips and resources
    3. Boost Attrition & Market Share: Bing made it clear on more than one occasion that they want to provide more to webmasters to help increase their user base and reputation with the online marketing community

    What are the uses of Google Webmaster?

     

    WMT is a go-to for me as a marketer. It provides you with a view into the health of your site, areas of growth and areas of that need more attention.

    A few of the key areas to pay attention to are:

    Starting in the Search Traffic menu -

    Search Analytics area

    *Impressions - When viewing data and comparing it to previous periods are you seeing growth in the number of impressions that you show up for.

    *Queries - show you every term that your site showed in the SERPs for. I like to keep an eye on the change in the number of terms (shown as the total number at the bottom of the Search Analytics page). For example, if your site showed up for 1000 searches in the last 7 days, then the next 7 days you jumped to 1250 search terms, that means you are gaining in visibility for more terms. Keep in mind that this might have a negative impact on your average position, but review that data with a grain of salt. Same goes for CTR.

    *NOTE: You can only access historical data on WMT for the last 90 days. I make it a habit to keep a scorecard that I update every 7 days to track progress on a lot of these metrics.

    *GOOGLE INDEX MENU*

    *Index Status - great way to see if all of the pages of your site open to googlebot have been indexed. If not, you’ll need to push some of them (but make sure that you haven’t blocked them within your robots.txt — you can see that in the Crawl Menu > robots.txt Tester. Also, if your only shows 1 page indexed, make sure that you have both the HTTP and the HTTPS versions of the site loaded to WMT. Then ignore the one that you don’t default to.

    *Remove URLS is a great tool, but be VERY CAREFUL submitting things to it.

    CRAWL MENU

    *Crawl Errors obviously tells you what to fix, if you can. If there are few, and it isn’t blocking main areas of the site, don’t sweat it too much.

    *Crawl Stats - is Googlebot crawling your site regularly? Does it appear to take a long time. If so, you likely need to work on page speed. There’s a tool to test that, but you don’t always know which ones is the hold up. This gives you the overall view. I explain the importance of crawl stats this way - assume that Googlebot only has a finite amount of time to crawl the pages of your site; if you have slow pages, it won’t get through as many of them, so your goal is to allow it to crawl as quickly as possible, so it can get to as many as possible.

    *Fetch as Google - If you are posting blogs or changing pages to your site, it often takes time for Google to recognize them (that really depends on how often it is coming back and how easily it can access new info). You can push new pages to be crawled and rendered immediately. This is no guaranteer of SERP domination, but it gets the invitation to googlebot a bit faster.

    *Data Highlighter - If your site doesn’t employ Structured Data (schema, rich snippets, open graph tags), there is a cheat to highlight and promote some of your pages with limited structured data, without having to code it. Best use is for blog content, product pages or event info. There are others, but that’s where I usually start. If you aren’t sure if you have structured data already loaded into your site, you can use the Structured Data tool to run pages through (also under the Search Appearance menu).

    I could go on and on, but that feels like a good bit to showcase how you might get actionable value out of it.

     

     

  • ammar
    ammar

    How can I improve website page speed?

     

    Before I give you 5 actionable tips that can take less than 5 minutes to increase your website’s speed. You should benchmark your website’s speed using two different tools.

    1. Google Site’s Speed Insights
      1. This will give you a good insight into how fast your website is running on mobile and desktop.
      2. It also gives you good pointers on what you already have optimized and what needs to be improved.
    image
    1. Pingdom Tools
      1. This is very useful to see your page load time (which you usually want under 2–3 seconds)
      2. It will also give you some things that need to be optimized but Google’s are more reliable

    Okay now that you are benchmarked. How do you make your website faster? Here are 5 quick tips that can take less than 5 minutes each.

    1. Set up a CDN
      1. Setting up a CDN (content delivery network) allows your website to load from different servers around the world. This ensures that your website loads as quickly as possible, no matter where the request is made from.
      2. Use Cloudflare and run through their easy step by step instructions for a FREE CDN.
    2. Optimize Images and Files
      1. This will cut down your file sizes of your images and other embedded files, but won’t reduce quality. Hence, making these files load faster.
      2. You have two free options before uploading images to your website. Run your images and files through one of these before uploading to your website.
        1. Online Image Сompressor - Optimizilla
        2. ImageOptin
      3. Then if your site is a Wordpress site (which I highly recommend as it has the best out of the box SEO available) you can download a few plugins to further optimize images.
        1. a3 Lazy Load - to make sure your only loading the files you need
        2. TinyPNG - further compresses images. This free service allows you the most compressions per month.
        3. Jetpack - comes already installed in every Wordpress site. Connect it to your Wordpress.com account and activate it. Then in settings only set “speed up images and photos” to active and deactivate everything else. All the other features may slow down your website.
    3. Caching Files
      1. Browser caching stores webpage resource files on a local computer when a user visits a webpage. Thus making the files load faster because they don’t have to be called from the server.
      2. If your website is not Wordpress, this can get tricky and rather technical. As you have to go into the code and your .htaccess file. Here’s a good article for it.
      3. If your website is Wordpress you're in luck! It’s insanely simple just download one of the following top rated plugins and follow their recommendations. (Keep in mind some things can get messed up if you cache too much so always keep a backup of your website handy)
        1. W3 Total Cache
        2. WP Super Cache
    4. Minify HTML, CSS, and Javascript Files
      1. This is one that you’ll most likely always see on the Google speed insights page. It’s annoying and hard to get rid of.
      2. If your website is not Wordpress, depending on which you need to minify there are a bunch of different tools Google recommends.Google’s RecommendationsFor Wordpress, there’s a simple plugin called Speed Booster Pack. It allows you to do all (and even more!) with a simple click of a button.
    5. It all starts with your hosting plan
      1. Make sure to do your research on hosting plans if you are just starting your website. Some are much faster than others although they all emphasize speed in there marketing.
      2. Here’s a good article on many of the hosting plans and comparing them. What you are really looking for is the lowest load time.

    One last thing, if you have the money and don’t want to do all this. There is one plugin tool for Wordpress that can do it all for you called WP Rocket. It’s somewhat pricey but takes a lot of guesswork out of the process.

    In Conclusion

    1. Set up a CDN
    2. Optimize Images and Files
    3. Browser Caching
    4. Minify Files
    5. Choose the right hosting plan

    This should be enough to get you started and to get your web page zooming. I’ve used just these 5 simple tricks at Webspearmint on plenty of client websitesand have seen up to 3–4 times better Pingdom page load times and Google Insights scores.

    Keep in mind that your site speed can have an impact on your overall SEO and should not be neglected! Benchmark your site and start increasing your website speed asap so you don’t have to worry about missing out on valuable visitors.

     

  • ammar
    ammar

    Definitions of the rebound rate and the exit rate

    Let's start by remembering what the Rebound rate is and we will learn what the Exit rate is.

    The definition of the Rebound Rate is the percentage of people who visit a single page of your website or also the number of people who spend less than 30 seconds on the first page they visit (depending on the tool you use). The definition of The Rate of exit is the percentage of visitors that leave by a page independently of if it is the first page that they visit or they have already seen more pages later.

     

    Why are these metrics important?

    The Rebound rate is very important especially for the Landing Pages, if the rebound rate is very high it means that the page is not sufficiently optimized: for example, the button that calls the action is not sufficiently visible or the Landing information is not what the visitor expects.

    What may turn out to be very useful as information if this landing page is from a PPC campaign.

    The Exit Rate is more important to know which page is not responding to the expected expectations.

     

     

    So you determine there’s something wrong with your page. Then you need to think of why?

    • Is the page speed load terrible?
    • Is there something broken on the page (elements not loading, images looking disjointed etc.)
    • Does it just not exist? (Random error codes show up)
    • Is it mobile responsive?
    • Are there too many pop-ups?
    • Is the user experience not congruent (i.e. is someone coming from somewhere else, expecting one thing but getting something completely else)
    • Is it just an ugly-ass page?

    Bounce rate is definitely not something technical - it’s all about the user experience. You may need your developer to fix something if you do spot something broken, but any one should be able to at least diagnose the problem.

     

    How can I improve my website and lower my bounce rate?

     

    1. Work on design and usability of your website
    One glance at your website can turn someone into a customer, or force that person to click away.

    You want your website design to be clear and concise. Text should be easy to read, colors and other design elements have a clear purpose and aren’t distracting.

    It goes without saying that there’s no point of having an outstanding website design, if your visitors are unable to navigate around your page. Make sure website has a logical flow that allows visitors to find information they are looking for easily.

    2. Target right visitors
    If your bounce rate is high, take a closer look at your marketing efforts. Where are your ads placed? Are they shown to right audience? What does the copy say and where it directs the visitor?

    Make sure you are reaching out to right audiences through right communication channels, delivering well thought through message that is relevant to your audience and its needs.

    3. Use on-site retargeting tools (but be very careful)
    At this point you want to concentrate on directing visitors to other pages rather than rushing to convert them.

    I have to mention exit intent popups. Yes, I know what you are thinking, they are annoying and their ruin user experience. But why do you think so many websites are still using them? Because they work.

    Another tool that helps keep visitors longer on your website are promotional bars and sliders. Unlike exit intent popups, promo bars and sliders appear on the top or bottom of your website and remain visible throughout entire visit (unless user closes it).

    4. Guide visitors around your website
    As you probably know, a bounce is a single-page visitor on your website. And so, to decrease your bounce rate, you have to create more possibilities for the visitors to move around your website.

    This can be done by showcasing related content or items on the bottom of your page, or on the sidebar. But keep in mind this will only work if recommendationsare personalized and truly relevant to the visitor.

     

     

    1. Improve Your Content’s Readability

    One reason that your target customers might leave your site is a lack of readability. User experience begins when your content is readable and legible.Specifically, large chunks of text scare readers away, so avoid them.

    Here are a few tips to help you format your content and make it more readable:

    • Use subheadings to throw more light on your topic.
    • Use bullet points to explain benefits or points worth noting.
    • Use plenty of charts, images, screenshots and quotes from industry experts, where appropriate.
    • Bold keywords a few times (don’t overdo this).
    • Ask a lot of questions in your content, to give readers an invitation to participate, instead of just read.
    • End your content with a subheading entitled “conclusion.” This tells the reader to quickly read the last few words and take action. Make your conclusion actionable.

    You can test how readable your site is at www.read-able.com.

    Just about every WordPress theme allows you to easily format content for the ideal user experience and mitigate high bounce rate.

    2. Avoid Popups – Don’t Disrupt the UX

    That probably hasn’t changed – most people still hate popups. Among site owners and marketers, it’s an intensely debated topic: whether to use popups or to avoid them. I don’t use popups, because they annoy users and lead to higher bounce. I know that when I visit a site and a popup disrupts my reading, I may decide to leave. Some marketers even use aggressive or even bullying language in their popups, which only makes my immediate departure more likely. I suspect I’m not alone and most would agree this can lead to a bad user experience.

    الخلاصة : 

    How can you lower your bounce rate?

    1. Improve your targeting
    2. Be careful with titles
    3. Do not forget meta description
    4. Quality content is a must
    5. Handling ads and popups
    6. Use call-to-action (CTA)
    7. Improve your navigation
    8. Speed up your website
    9. Mobile-friendly is the way to go

     

  • ammar
    ammar

    What is Google Analytics and what it is used for?

    Google Analytics (product) is a free software-as-a-service web analytics product developed, offered and maintained by Google. The product's origins lie in Google's acquisition of Urchin, a web analytics product that remains in existence today; Urchin is a premium (paid) web analytics product that is not hosted (SaaS) but rather installed by the customer on the hardware of their choosing.

    Google Analytics excels at showing visitor behavior on the visit level, which is to say that it offers spectacular counts of visits, visitors and completed events (as configured) for any date range.

    Common uses of Google Analytics include, but are certainly not limited to:

    • learning where visitors came from (for that session)
    • understanding the volume and trend of visitors coming from various search engines, through paid and unpaid means
    • identifying the technology profiles of web site visitors: what browsers are visitors using? what are the common screen resolutions? (etc)
    • tracking eCommerce trends, including cart completion, daily revenue, and more
    • seeing what content on a site is most popular, and most engaging to site visitors
    • exploring where in the world visitors to the site live, from country by country popularity down to the city level


    Many users will also configure Goals. Goals denote meaningful moments in the visitor's interaction with the site, and commonly include signup and purchase. Unfortunately Google Analytics only support page view events (URL-seen) as Goals.

    Advanced users of Google Analytics will often pursue more extensive integrations with the application and their site. Read What are the most common customizations performed by Google Analytics consultants? to learn more about common customizations.

    Another professional-level use of Google Analytics is the Advanced Segmentation feature. This feature allows you to filter the data in the reports you see to only include visitors meeting certain criteria. It is the tip of the iceberg, but to give you an idea of the power of this feature, such criteria might include:

    • where visitors came from
    • what content the visitors saw first during that visit
    • what time of day they visited
    • where the visitors live
    • how many pages the visitors saw


    Event tracking is a useful feature of Google Analytics as well. By configuring events, it is possible to see reports on the interaction behavior of site visitors without affecting the content reports. If it is important to see which features are most used on a single-page application that does not refresh, for example, event tracking is very appropriate. Other uses of event tracking include tracking forms, site errors, and so forth.

    Google Analytics arguably falls short in some regards as it takes a visit-level worldview, as opposed to a long-term person-level worldview. It is not possible, for example, to identify the original acquisition source for converting users in Google Analytics. The free application has a limit of around 5,000,000 pageviews a month per account as well, which a large site may easily run through.

     

    How do I use Google analytics?

     

    You start to use it by:

    1. Creating an account with Google Analytics (if you are already a Google user and have a gmail account, you can sign up using your existing credentials)
    2. Once in the ADMIN dashboard, you have to make sure you add your website URL to create a new property and then copy a special JS tracking code that the Analytics Dashboard will have prepared for you and paste it on every page of your website. If your website is built based on WordPress, you can use a plugin, which makes things easy-peasy.
    3. Once you have added the tracking code, now Google can listen and record every visitor who sets foot on your website. Log in at least once every couple of days to see if your site gets visits, who is visiting it (countries, devices), where they are coming from (Google, social media, other websites, etc.)
    4. Once you get more comfortable using it, you might want to start optimizing your setup so you can get more accurate and detailed data - exclude your own visits from the overall visits, add segmentation, build ready-made reports that Google can auto-email to you, track how many people filled out specific online forms etc. It’s exciting.


     

  • ammar
    ammar

    optimizing content for SEO

    SEO content refers to the content on and off your site that are meant to boost your ranking. SEO content should not only contain important keywords related to the page but also relevant information that is useful to the reader.

    SEO content comes in different forms such as page copy, site blogposts, guest posts, comments, about us information, and more. The most common SEO content is the one found on your website.

     Google has said that one of the top three ranking factors for organic search is “content.”

    Since your website is crucial to your brand’s online presence, it’s important to make sure that your SEO content meets the SEO best practices.

    Your SEO representative will need to perform on-page SEO in order to optimize your content for SEO. He will recommend that you insert important keywords in your site’s pages.

    some SEO tips?

    1. Know your audience

    Knowing who you're writing for is one of the most important writing tips.

    Your content can never really be positioned on the engines or sell properly if it is not aimed at a targeted audience.

    2. Use the emotion

    Good writers know the importance of using "powerful words" when creating content - they evoke emotion.

    Once you have hit the emotional chord, you connect and influence the reader.

     

    3. Use the active voice

    Most content writers agree that the use of passive voice is one of the many deadly sins of copywriting; it makes your content verbose and dilutes your message.

    On the other hand, the active voice is direct, clean and energetic, making it a persuasive writing.

    4. Shorten the paragraphs

    Although blog posts and longer articles generally outperform the shorter ones in terms of natural referencing, longer paragraphs make your readers run away.

    For best results, it is best to keep the paragraphs short (2 to 4 sentences maximum).

    5. Make your titles sexy

    An irresistible and well thought-out title will make you want to read your content.

    It is also what makes an exceptional first impression.

    Optimize everything with effective SEO, and BOOM ... The magic operates.

    6. Use the subtitles

    A catchy title attracts readers, but how do you keep them on the page?

    Use the subtitles. Subtitles (formatting tag h2, h3, etc.) structure your content and guide readers in the text.

    They also perfectly match your content for the search engines.

    7. Choose a good font

    The right font (and the right font size) can make your content easier to read and visually more interesting, thus increasing engagement.

    This is why editors and bloggers give equal importance to this choice of font.

    8. Abuse bold and italic

    If the use of bold and italic is a good content optimization for SEO, it's not for nothing.

    By highlighting certain words and phrases to make them stand out, it improves the readability and engagement of your readers.

    The more digestible your text is, the more people will read your articles.

    9. Write an impactful meta description

    Like the title and the title tag, good SEO writing is useless without attracting attention via the meta description tag .

    They directly affect the amount of traffic a web page receives from a given search result.

    And this, even if the meta-description does not play directly on your Google positioning.

    10. Speak the language of your reader

    Do you speak as your readers?

    With blog writing, for example, it is best to adopt a conversational tone, using a similar vocabulary with the target audience.

     

    1-SEO your content strategy :

    High-quality content:

    • is based on an understanding of your target market, as well as keyword and user intent research. Use your audience’s language, and offer the information they’re actually looking for.
    • helps the reader complete one specific task. Long content (1,000+ words) tends to rank better in organic results, in part because it is thorough. That said, stay on task and don’t let the content lose focus.
    • functions an attractive call to action or a clear next step. When you know your readers and their customer , your content can point them to more of what they want.

    2-Design good content :

    • Simple/Clear/Coherent
    • Unexpected
    • Concrete
    • Credible/Valid/Experienced
    • Emotional
    • Entertaining
    • Inspiring
    • Educational
    • Relevant
    • Deep/Thorough
    • Practical
    • Novel/Unique (in value, not just in content)
    • Trustworthy

    High-quality content:

    •  is written to its audience, not your peers. 
    •  is shareable. 
    •  can be scanned quickly. Use short paragraphs, callouts, bold text, bullet points, numbered lists, quotes and so on to make the text easy on the eyes and easy to digest quickly.
    •  uses strong titles and H1s. 
    •  features ideal results, common objections and/or time frames in subheaders. Anticipate the audience’s hopes, fears and concerns.
    •  Make sure it’s better.

    Create correct content :

    •  is free of spelling and grammatical errors. 
    • links to good, reputable sources.
    •  has been fact-checked.  you can find the source.

    Check your keyword usage:

    •  is not stuffed full of the primary keyword. start plugging in some synonyms.
    •  organizes thematic subsections by primary related keywords.
    • makes natural use of keywords and variants in content. 
    • makes natural use of keywords in image text. 
    • makes natural use of keywords in titles. 
    •  makes natural use of keywords in the URL. 
    •  makes natural use of keywords and variants in the first 100 words.

    Some technical SEO content issues

    •  Content loads quickly. 
    •  Content plays well on mobile. 
    •  Page is included on the site’s XML sitemap. Help Google find and understand the content!
    •  Internal links point to the content.
    •  URLs are short. 

    Once your SEO consultant has already performed the best SEO definition of an optimized site, he will now make sure that your site is always fresh. This is done by posting a blogpost regularly. It is up to you how frequent you want to update your blog. The most ideal frequency is at least once every two weeks. Search engines love fresh content. If crawlers see that your page is always fresh with new content, they are more likely to rank your site on search engines.

     

  • ammar
    ammar

    what are backlinks? 

    Backlinks, also referred as inbound links are link backs, an incoming hyperlink to your website and that’s why they are called backlinks :-)

    image

    Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines.

    Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t.

    Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines.

    Traffic from external backlinks are counted as referral traffic in Google analytics.

    How backlinks are used to be? (Let’s go to the past)

    Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results.

    Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks.

    In the past, backlink metric was basically manipulative and anyone can rank first in search engine results. And count of backlinks played a greater role.

    What are backlinks now? (Moving to the present)

    In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page.

    image

    Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past.

    Backlink quality is considered as the most important metric now than the count of backlinks.

    Here are some best practices of backlinks in this era.

    1. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on
    2. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density
    3. Getting 1000 backlinks is proven to be less worthy than 10 high authority backlinks

     

    What are Page Authority and Domain Authority?

    Domain authority and page authority are two metrics that are used to measure the authority or the dominance of your website.

    The page authority - that is calculated considering a number of factors (more than 40) , is the authority of the page compared to the other pages of similar kind, struggling for the same or related keywords. The page authority can be anything between 0 to 100. The higher the page authority, the higher the value of the page.

    Domain authority - The domain authority is almost like page authority at a different level. The domain authority, is for entire domains and not a single page and that’s the only difference. The factors considered to calculate Page authorityas well as domain authority are just the same.

     

     

    How do you increase page authority and domain authority?

    To increase Domain Authority (DA) & Page Authority (PA) Score, you just need links from Websites with DA & PA Score more than of your Websites’ DA & PA Score.

    How To Build Backlinks To Your Website?

    Gain Natural Links

    • Write compelling contents on your Website Pages or on your Blog, which gets likes, shares through Social Networking sites.
    • It may further reaches to right author, who had Blog or Website with high Domain Authority Score, may mention in their posts about your Webpage & link back to you, such links are natural links.

    Ask To Fix Broken Links

    • Research your competitors, get all of their backlinks, find the broken links.
    • You may use link checker tools offered by Majestic, Ahref or MOZ to explore competitor’s links
    • Write an email or send message to the website owner, asking them to fix the broken link with the page link you had on the relevant topic.

    Offer Something For Free

    • Yes, this is very effective and always worked for many Website Owners.
    • If you offer something for free, you may get Likes, Shares or Mentions socially
    • That in turn reaches the Website owner, which has something to write about on the Topics relevant to your niche.
    • They may link your Webpage which offers something for free.

    You can also read the answers written for the below Question on Quora, it’s really helpful to build quality links for your Website:

    How can I get more backlinks to my website?

    More specifically, I recommend Daragh Walsh's Answer & Phil Sharp's Answer, whereas there may be more good answers over there, read it & start building links for your Website.

     

     

    How to Build “Foundational” Backlinks

    “Foundational” backlinks improve your site’s TrustRank.

    The more “trustworthy” your site is, the better you will perform in the search engines.

    The Foundational backlinks will create a layer of trust around your site. That’s because you will be using nothing but unoptimized, branded backlinks on authority sites.

    We use this exact approach with every client we take on and it works extremely well.

    Important note:

    You should only use naked link or branded anchors for foundational backlinks.

    Social Media

    The first thing you need to do is secure all your social media properties.

    At the very minimum, your business should have:

    • Facebook
    • Twitter
    • Google + (Personal & Business)
    • LinkedIn (Personal & Business)
    • Pinterest
    • Instagram

    You don’t have to actively market on these platforms, but it certainly wouldn’t hurt.

    For example, for Gotch SEO, my social media manager decided that Facebook was our best social media platform based on referral traffic and engagement.

    That’s why we are “all-in” on Facebook and not as active on the other platforms.

    Choose what platforms work best for your business.

    At the minimum, populate these accounts and share some content, so that you at least have a base.

    How can I get backlinks from high PR authority sites?

    This is where the problem is, you're still saying “PR” but it stopped existing even before Google made it known to webmasters. 

    Forget about Page Rank, I no longer believe in it. This is what works and will always work. 

    If you really want to raise your rankings, you should be developing relationships with the top bloggers in your niche (and related niches). This makes getting backlinks from them easy. It makes earning social shares easy. It also makes their readers know about you even if they don't promote you.

    You know what? From today henceforth, start commenting on those top blogs in your niche. Start sharing their content on GOOGLE PLUS, Facebook and TWITTER. Start helping them.

    As you do this hard and HARD, as if by a sort of magic, people will start talking about you. People will begin linking to you. Now this time, if you ask those top bloggers for a guest contribution, they'll jump on it.

    You know the end result of these things?

    More direct visitors!
    More backlinks! 
    More social shares!
    More mentions!

    This raises your rankings. Now, go to work on this.

     

    Respond to questions on Quora

    Quora is filled with people looking for help. All you have to do is search for keywords related to your industry, and you’ll see hundreds, if not thousands, of questions.

     

    Niche-Targeted Directories

    While most directories are pretty much worthless, there are some diamonds in the rough.

    Niche-targeted directories offer both a relevant and DoFollow link.

    Geo-Targeted Directories

    Geo-targeted directories are a must-have link source for local businesses.

     

    get a backlink from wiki 

    Not only is a (genuine) backlink from Wikipedia loved by Google, it will also drive highly relevant traffic to your website. Plus, once you have a link on a Wikipedia page, other websites will often reference you as well, generating you more backlinks organically over time.

    So how do you do it? 

    If a link is broken on Wikipedia, it is broken for all of the sites that link to it as well - so from one broken link you can potentially find thousands of backlink opportunities

    get a backlink from edu & gov

    Backlinks from websites that end with .edu or .gov are among the best and most rare resources that you can tap into for search engine optimization (SEO).

    These are education and government websites, and they are pure gold for SEO. From my experience, these methods for connecting to .edu and .

    The 4 best methods for getting .edu and .gov backlinks

    1. Comment on blogs.

    If you find a government agency or a school that has a blog, use it! Make intelligent comments on the posts and provide input appropriate to the blog. Do not backlink to your website, however, because Google might recognize it as spam. Commenting to start conversations about topics relevant to your site will help you to boost your site in Google’s rankings.

    2. Join a resource page.

    3. Make a scholarship.

    4. Use students.

     

    Niche Relevant Blog Comments

    Don’t go to a top blog and write a “me too” comment or something general/useless.

    This doesn’t build relationships.

    You have to contribute to the blog in a meaningful way.

    Most important:

    You have to give VALUE.

    This doesn’t mean you need to write a five paragraph essay.

    In fact, I advise against that.

    Focus on one point and leave a concise, well-thought out comment.

     

    get the quality of backlinks from bookmarking sites

     

    Social Bookmarking is one of the easiest way to get quality backlinks to your site.

    You need to follow these points while getting backlinnks from these bookmarkeing sites:

    1. Complete the Profile
    2. Write Unique Description
    3. Title must be compelling

    Niche Relevant Forum Backlinks

    Participating on industry forums is an excellent way to build brand recognition.

    And if you do it right, you will drive some relevant referral traffic to your website.

    Content-Driven Approach

    As hard as it is to produce quality content, there is no better way to drive high authority backlinks to a website.

    There are only three things you have to do with a content-driven approach:

    1. Find the right keywords to target
    2. Create a great piece of content around that keyword
    3. Promote the content (social and backlinks)

     

     

    Niche Relevant Guest Posts

    Guest posts are effective in two ways. First, if you contribute lots of value, it will build your authority in the space. Second, your guest post can send relevant referral traffic to your website.

    The White Alternative to PBNs

    You already know about the White Hat Alternative to PBNs, but I explain it here as well.

    Instead of buying an expired domain and rebuilding it, you are going to:

    1. find an expired domain
    2. scrape its backlinks
    3. then reach out and let the linkers know they are linking to a dead resource

    If the expired domain is relevant, you can ask the linker to replace the dead link with your site.

    Grey Hat Backlinks

    NOTE: if you take the grey hat route, you are increasing the likelihood of getting a penalty.

    Web 2.0s

    Creating web 2.0s on sites like Tumblr, Weebly, and WordPress.com is an old grey hat strategy that still works. Just be careful because it can land you a penalty. I have gotten manual actions removed from clients because of web 2.0 backlinks.


     

    Conclusion

    To actually earn backlinks, you must focus on giving tremendous value through content.

    There is no shortcut.

    There is no quick fix.

    You just need to think about how you can help your users.

    Then, create content that actually helps them.

    Be user-centric and the backlinks and social shares will compound over time.

    Link building is a massive topic, but this should give you the foundation you need to be successful.

     

     

    What is the best technique for building backlinks?

    These are all real links, and are entirely legitimate and approved for optimization by Google.

    Google Profiles

    We recommend creating profiles for key employees and founders. Be sure to add custom links with anchor text (“anchor text” is the actual words that comprise the link. You want these to be search terms for which you want to be found, not your name or company name. This anchor text helps Google determine whatother sites think your site is about) . Your profile link on Google Profiles will be devoid of a no – follow and you can add much additional information along with the link including videos and photos. These profiles are especially important now that Google Plus has launched.

    Google Places

    Create a local business listing for all of your offices. Use target keywords in the profile and description fields. This is a great source that is devoid of no – follows and has high visibility in the search results. A Powerful, easy, and effective place to build backlinks.

    LinkedIn.com

    Build a company profile, as well as individual profiles for key employees and founders. Select “Other” when setting your first web site link to create custom anchor text. Also take advantage of the two additional links available, but no custom anchor text is allowed.

    Digg

    Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. Plus, you can submit articles you want to promote, and links to those articles are followed by search engines.

    Foursquare

    Even if you’re not a check-in maniac, you should set up Foursquare profiles, as the link you associate with your account is followed.

    Reddit

    An article submission site in the Digg vein. Very active with highly engaged users. The links you submit will be devoid of the no – follow attribute .

    Squidoo

    Create as many Squidoo “lenses” as you like, about any topic. A lens typically consists of a blog post-esque article, with links to other recommended sources.

    Stumbleupon

    An article discovery site that’s exceedingly busy and popular. Drives significant eyeballs all around the Web. Submitted links are followed.

    Yelp

    Even if you don’t know a burger from a baba ganoush, create a profile on Yelp. The link in your profile is followed. Links in comments, however, are no-follow.

    listings.local.yahoo.com

    This local business portal allows you to create a profile for your business and is devoid of the no – follow attribute. Use target keywords in the profile and description fields, and anchor text if possible.

    YouTube

    Create a custom YouTube channel for your company . While comments and any links you include in your description will have the rel=”nofollow” attribute, YouTube gives you a link in your profile that is devoid of no – follow.

    Ezine Articles

    Article submission is becoming a bit dated in terms of Google optimization and building backlinks. Large content repositories like this and Hubpages (below) may have been devalued somewhat in Google’s most recent “Panda” overhaul of its algorithm. But you can use this site to recycle blog posts that you have published elsewhere, and pick up an additional link.

    Hubpages

    Write articles on topics of your choosing, with custom links and anchor text . Significant link potential here. Devalued a bit in Google’s new Panda update.

    Dotpoch

    Also in the Digg and Reddit category. You get a link in your profile , and you can submit news stories and articles. All article links are followed.

     

  • ammar
    ammar

    SEO Tools

    For an SEO consultant to perform properly, he must have SEO tools at his arsenal. This tools allow him to do his job efficiently and get the best insights that will let him decide what next best step to take in the campaign.

     

    The SEO industry is a rich source of SEO tools free that many professionals can take advantage of.

    ome tools are good at detecting on-page SEO problems while others are better at identifying technical problems. Once your SEO consultant has determined these problems, it is now time to do some tweaks. Whether it’s keyword stuffing, SEO web hosting, or a slow loading website, there is sure to be another tool that will help your SEO consultant do his job.

     

    When working with an SEO consultant, he should have at least some of these SEO tools free at his arsenal:

    1. Analytics tools

    Free analytics tools like Google Analytics and Open Web Analytics lets your SEO consultant have a look at your site’s performance whether it’s how a user behaves on your site or what keywords your visitors uses before arriving at your site.

    1. Keyword research tools

    These tools give your SEO consultant insight on what the most used keywords are and how competitive they are. Some of the best free keyword research tools are Google AdWords Keyword Planner, Ahrefs Keyword Explorer, and WordStream Keyword Tool.

    1. Link analysis tools

    These tools let your SEO consultant analyze your link profile as well as help you locate sites that would be a great source to get links from. You can identify which sites are secure (https seo) and which ones aren’t. You also get a look at how well your competitors are doing and try to get links based on their backlink profile. Some reliable link analysis tools include Google Webmaster Central, Link Suggest Tool, and Xenu Link Sleuth and SEO hero.

    Competitor Analysis

    Optimize

    Page Speed

    Web Developer Tools

    Browser Plugins

    Keyword Tools

    Crawl Tools

    Analytics Tools

    Wordpress Plugins


     

  • ammar
    ammar

    أقدم لكم مجموعة من اهم المواقع العالمية للجصول على باك لينك عالي الجودة منها

    و اتمنى لكم النجاح و التوفيق :

    مواقع web 0.2 :

    1. WordPress.com
    2. Blogger.com
    3. Sites.google.com
    4. Tumblr.com
    5. Joomla.com
    6. Weebly.com
    7. Jimdo.com
    8. Bravesites.com
    9. Beep.com
    10. Puzl.com
    11. Webstarts.com
    12. Yolasite.com
    13. US.Webnode.com
    14. SnackWebsites.com
    15. Jigsy.com
    16. Edublogs.org
    17. hatenablog.com
    18. sites.pr-cy.ru
    •  

    مواقع الفيديو :

    • blip.tv
    • break.com
    • dailymotion.com
    • flixya.com
    • grindtv.com
    • liveleak.com
    • metacafe.com
    • myspace.com/video
    • stupidvideos.com
    • tubetorial.com
    • ustream.tv
    • vimeo.com
    • youtube.com

     

    أقوى المواقع للحصول على باك لينك :

    • scoop.it
    • ar.wikipedia.org
    • flickr.com
    • medium.com
    • bayt.com
    • weheartit.com
    • goodreads.com
    • ibm.com
    • plurk.com
    • quora.com
    • imgur.com
    • answers.microsoft.com

    • www.issuu.com

    أقوى المنتديات العالمية :

    مواقع BOOK MARK :